The Cobra Group and the independently contracted associate Marketing Companies take special care to provide the best inductions which are in fact done in a very systematic and rather scientific manner. The Cobra Group’s techniques help new recruits understand the procedures companies like to follow. Sales Representatives get coached whilst learning the values and aims of the business as well as the internal workings and policies.
On-the-job coaching and simulation workshops also are given exclusively by The Cobra Group.
Cobra: In-house induction for representatives
Posted in Cobra Group with tags Cobra Group on January 28, 2010 by adminThe Cobra Group thrives with an optimistic attitude
Posted in Cobra Group with tags Cobra Group, Cobra Group UK, Direct Marketing and Sales Company on January 19, 2010 by adminSales representatives interact directly with customers who identify the company’s image with that of the representatives’ attitude. The Cobra Group’s sales business has been leading the way in direct marketing for over two decades and has always encouraged optimists and those with a positive approach.
The newly recruited and the experienced sales representatives are all coached to maintain that optimistic attitude while delivering the sales message, thus The Cobra Group and its associated Marketing Companies deliver the best results in all their marketing ventures.
Cobra sponsors Australia India Business Council’s Diwali celebration 2009
Posted in Cobra Group with tags Cobra Group, Cobra Group UK on November 13, 2009 by adminAdding colour to Diwali, the Indian festival of lights, The Cobra Group took the initiative of being the Gold Sponsor at the inaugural Australia India Business Council (AIBC) Diwali celebration. The celebrations, hosted by Vice President of The Cobra Group, was attended by prominent people including the Indian High Commissioner in Australia Sujatha Singh, Australian criketer and wicket-keeper Brad Haddin, Federal Ministers and prominent Australian and Indian business representatives.
It was in fact an attempt at strengthening bilateral ties between the two countries. The Cobra Group also held a charity auction to raise funds for the ACT Eden Monaro Cancer Support Group. As part of the celebrations, there was a spectacular display of fireworks and a very vibrant performance by dancers from Bollywood. The Cobra Group took this initiative since it has always been an active supporter of the Australia India Business Council and has also favoured strengthening of ties between different countries across the globe.
Cobra has succeeded in Thursday Island
Posted in Cobra Group with tags Cobra Group UK on November 12, 2009 by adminThe tropical island situated about 40kms of the Australian mainland called ‘Thursday Island’ is a spot where The Cobra Group dared to make an entry for its clients in the Pay TV sector. Even with a small population of just 3,500 people, Thursday Island appealed to The Cobra Group. This optimistic team located themselves there and was able to create considerable interest and sign up a high number of valuable customers.
The team who visited the island had a clear-cut picture on the interests of the people and eventually became successful in fulfilling their needs. This turned the residents in favour for the company and its clients.
The residents at Thursday Island highly appreciated this campaign and a group of locals presented them a calendar featuring all the local dignitaries. The client was delighted with the additional business and the residents were satisfied with the services offered by the The Cobra Group.
The team who visited the island had a clear-cut picture on the interests of the people and eventually became successful in fulfilling their needs. This turned the residents in favour for the company and its clients.
The residents at Thursday Island highly appreciated this campaign and a group of locals presented them a calendar featuring all the local dignitaries. The client was delighted with the additional business and the residents were satisfied with the services offered by the The Cobra Group.
Cobra maintains a perfectly worked-out database
Posted in Cobra Group with tags Cobra Group on November 11, 2009 by adminIt’s a perfectly worked out database that forms the backbone of all of Cobra’s marketing endeavours. The meticulously prepared and maintained database, which contains comprehensive information about customers, proves to be of utmost use while carrying out promotion related activities. The information in the database helps The Cobra Group and its independantly contracted associate companies to decide on the products to be promoted and the strategies to be worked out.
The sales and marketing team who are in constant touch with the customers, in a very direct manner, make it a point to collect as much information about them as possible. Things do not end there. In their future interactions with the customers, they make it a point to update their information by keeping track of their changing tastes, interests and lifestyles – this helps in updating the database frequently.
Cobra offering endless opportunities
Posted in Cobra Group with tags Cobra Group on November 10, 2009 by adminThe people associated with The Cobra Group know that the company offers endless opportunities to all. The independently contracted associate companies are provided with well-knit policies to recruit on the basis of quality.
Apart from the sales personnel who are selected, the administrators are also a vital element in making The Cobra Group reach the status of a leading direct marketing company. It is the administrators who ensure the smooth running of the independently contracted associate companies. The Cobra Group help the administrators to up-grade their management skills through various coaching practices and various business developmental programmes. It further helps their organisational skills, advertising, recruitment and vital skills for the role.
The Cobra Group has operations in more than twenty countries and is expanding its business enormously. The Cobra Group has umpteen opportunities for people with the urge to set out on a steady and sustained growth in both their career and business.
Apart from the sales personnel who are selected, the administrators are also a vital element in making The Cobra Group reach the status of a leading direct marketing company. It is the administrators who ensure the smooth running of the independently contracted associate companies. The Cobra Group help the administrators to up-grade their management skills through various coaching practices and various business developmental programmes. It further helps their organisational skills, advertising, recruitment and vital skills for the role.
The Cobra Group has operations in more than twenty countries and is expanding its business enormously. The Cobra Group has umpteen opportunities for people with the urge to set out on a steady and sustained growth in both their career and business.
Cobra builds marketing plans from scratch
Posted in Cobra Group with tags Cobra Group, Direct Marketing and Sales Company on August 3, 2009 by adminIn the ever changing field of direct marketing, The Cobra Group is always changing its strategies to suit the needs of its clients. The marketers are focusing more and more of their efforts on “being in the right place at the right time” – with integrated marketing plans direct to the customer.
Customer perception has been the priority of every Cobra representative while preparing plans. As and when the personnel engage in sales and promotional activities, they always begin from the scratch.
Firstly, analysis of the brand awareness is made. This is followed by a detailed analysis of customer perception. Thirdly choosing the right strategy – utilising the customers’ perceptions about the product. With these basic steps and ground level planning, Cobra is able to attain its target customer numbers and achieve measurable results.
Customer perception has been the priority of every Cobra representative while preparing plans. As and when the personnel engage in sales and promotional activities, they always begin from the scratch.
Firstly, analysis of the brand awareness is made. This is followed by a detailed analysis of customer perception. Thirdly choosing the right strategy – utilising the customers’ perceptions about the product. With these basic steps and ground level planning, Cobra is able to attain its target customer numbers and achieve measurable results.
