Cobra knows the rules of the game; frames new ones too
If direct marketing is akin to a sport, The Cobra Group is like a player who knows the rules of the game perfectly well. Cobra plays the game by its rules, but at times rewrites the very same rules and frames new ones too.
Direct marketing is an area that’s governed by theories and principles and rules that have been propounded by many who have proved their worth in times past. The safe bet of course would be to move along the same lines and follow the same rules, which are all almost fool-proof. Cobra often does this, but the main thing to be noted is that the company never gets contented with doing just this and achieving its targets. There is always the urge to do something new and overshoot targets. It’s then that the company sets out to rewrite rules and theories and come up with new ones, some of them going totally against established beliefs and theories. But the firm belief that the company has in the stands that it takes and the dedication and the hard work put in by the sales and the marketing guys to make things go booming always works wonders for Cobra and its independently contracted associate companies.
Direct marketing is an area that’s governed by theories and principles and rules that have been propounded by many who have proved their worth in times past. The safe bet of course would be to move along the same lines and follow the same rules, which are all almost fool-proof. Cobra often does this, but the main thing to be noted is that the company never gets contented with doing just this and achieving its targets. There is always the urge to do something new and overshoot targets. It’s then that the company sets out to rewrite rules and theories and come up with new ones, some of them going totally against established beliefs and theories. But the firm belief that the company has in the stands that it takes and the dedication and the hard work put in by the sales and the marketing guys to make things go booming always works wonders for Cobra and its independently contracted associate companies.
