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The Cobra Group thrives with an optimistic attitude

Sales representatives interact directly with customers who identify the company’s image with that of the representatives’ attitude. The Cobra Group’s sales business has been leading the way in direct marketing for over two decades and has always encouraged optimists and those with a positive approach.

The newly recruited and the experienced sales representatives are all coached to maintain that optimistic attitude while delivering the sales message, thus The Cobra Group and its associated Marketing Companies deliver the best results in all their marketing ventures.

Cobra sponsors Australia India Business Council’s Diwali celebration 2009

Posted in Cobra Group with tags Cobra Group, Cobra Group UK on November 13, 2009 by admin

Adding colour to Diwali, the Indian festival of lights, The Cobra Group took the initiative of being the Gold Sponsor at the inaugural Australia India Business Council (AIBC) Diwali celebration. The celebrations, hosted by Vice President of The Cobra Group, was attended by prominent people including the Indian High Commissioner in Australia Sujatha Singh, Australian criketer and wicket-keeper Brad Haddin, Federal Ministers and prominent Australian and Indian business representatives.

It was in fact an attempt at strengthening bilateral ties between the two countries. The Cobra Group also held a charity auction to raise funds for the ACT Eden Monaro Cancer Support Group. As part of the celebrations, there was a spectacular display of fireworks and a very vibrant performance by dancers from Bollywood. The Cobra Group took this initiative since it has always been an active supporter of the Australia India Business Council and has also favoured strengthening of ties between different countries across the globe.

Cobra has succeeded in Thursday Island

Posted in Cobra Group with tags Cobra Group UK on November 12, 2009 by admin

The tropical island situated about 40kms of the Australian mainland called ‘Thursday Island’ is a spot where The Cobra Group dared to make an entry for its clients in the Pay TV sector. Even with a small population of just 3,500 people, Thursday Island appealed to The Cobra Group. This optimistic team located themselves there and was able to create considerable interest and sign up a high number of valuable customers.
The team who visited the island had a clear-cut picture on the interests of the people and eventually became successful in fulfilling their needs. This turned the residents in favour for the company and its clients.
The residents at Thursday Island highly appreciated this campaign and a group of locals presented them a calendar featuring all the local dignitaries. The client was delighted with the additional business and the residents were satisfied with the services offered by the The Cobra Group.

Cobra maintains a perfectly worked-out database

Posted in Cobra Group with tags Cobra Group on November 11, 2009 by admin

It’s a perfectly worked out database that forms the backbone of all of Cobra’s marketing endeavours. The meticulously prepared and maintained database, which contains comprehensive information about customers, proves to be of utmost use while carrying out promotion related activities. The information in the database helps The Cobra Group and its independantly contracted associate companies to decide on the products to be promoted and the strategies to be worked out.

The sales and marketing team who are in constant touch with the customers, in a very direct manner, make it a point to collect as much information about them as possible. Things do not end there. In their future interactions with the customers, they make it a point to update their information by keeping track of their changing tastes, interests and lifestyles – this helps in updating the database frequently.

Cobra offering endless opportunities

Posted in Cobra Group with tags Cobra Group on November 10, 2009 by admin

The people associated with The Cobra Group know that the company offers endless opportunities to all. The independently contracted associate companies are provided with well-knit policies to recruit on the basis of quality.
Apart from the sales personnel who are selected, the administrators are also a vital element in making The Cobra Group reach the status of a leading direct marketing company. It is the administrators who ensure the smooth running of the independently contracted associate companies. The Cobra Group help the administrators to up-grade their management skills through various coaching practices and various business developmental programmes. It further helps their organisational skills, advertising, recruitment and vital skills for the role.
The Cobra Group has operations in more than twenty countries and is expanding its business enormously. The Cobra Group has umpteen opportunities for people with the urge to set out on a steady and sustained growth in both their career and business.

Cobra builds marketing plans from scratch

Posted in Cobra Group with tags Cobra Group, Direct Marketing and Sales Company on August 3, 2009 by admin

In the ever changing field of direct marketing, The Cobra Group is always changing its strategies to suit the needs of its clients. The marketers are focusing more and more of their efforts on “being in the right place at the right time” – with integrated marketing plans direct to the customer.
Customer perception has been the priority of every Cobra representative while preparing plans. As and when the personnel engage in sales and promotional activities, they always begin from the scratch.
Firstly, analysis of the brand awareness is made. This is followed by a detailed analysis of customer perception. Thirdly choosing the right strategy – utilising the customers’ perceptions about the product. With these basic steps and ground level planning, Cobra is able to attain its target customer numbers and achieve measurable results.

The Red Cross Society welcomes initiatives like Cobra Group

Posted in Cobra Group with tags Cobra Group, cobra group PLC, Direct Marketing and Sales on July 30, 2009 by admin

The ‘Sierra Leone Red Cross Society’ has been supporting its community based health programmes since 2000. The charity division of Cobra Group was welcomed by Sierra Leone’s Red Cross Society in 2008. Together, Cobra Supports and the Sierra Leone Red Cross Society have been providing community-based health care to vulnerable communities in the country.
The fundraising team of Cobra worked with 11,000 representatives of Sierra Leone in all fourteen districts across the country and has helped to improve the health care system through such programmes.

Cobra team assisted by dedicated senior management

Posted in Cobra Group with tags Cobra Group, cobra group PLC, Direct Marketing and Sales on July 27, 2009 by admin

The Cobra Group provides highly qualified and dedicated representatives. These representatives are continuously assisted by the senior management who have excellent leadership qualities. They have succeeded through the determination and strong sales skills gained through years of experience. They interact with the team frequently to impart their experiences. The representatives get tips on how to get the best out of every sale they make. This results in attaining measurable results for the Cobra Group in the direct marketing segment.

Cobra still leads in the Consumer Products sector

Posted in Cobra Group with tags Cobra Group, Direct Marketing and Sales Company on July 23, 2009 by admin

It has been just over two decades since The Cobra Group made its humble beginnings in the Consumer Products sector. And even now, twenty years later, Cobra continues to lead in the way, setting trends and creating new benchmarks. The company specialises in bringing some popular brands directly to customers. Field Representatives are able to present to people at their homes or workplaces and offer them a wide range of consumer goods to choose from. Toys, stationery, clothing, electronics, gift-ware – are just some of the products that can be marketed through Cobra’s Consumer Products wing. The customers get the best value for their money and are spared the inconveniences of high-street shopping too. With Cobra in the market place, promoting and marketing consumer products you can be sure that the market will continue to grow and innovate.

Cobra’s contribution to sports

Posted in Cobra Group with tags Cobra Group on July 17, 2009 by admin

Sports lovers and sports teams across the globe are set to gain a lot more with the recent entry of The Cobra Group into the sports marketing sector. It was in Australasia that Cobra first ventured into its sports related marketing activities, eventually spreading to Europe. The company focuses on providing sales and promotional activities on behalf of leading sports teams and clubs. Using the most innovative of marketing strategies, Cobra continues to deliver excellent results.
Creative interactions with fans and customers take place in a variety of locations like sports stadiums, sports clubs, shopping malls, in fact anywhere that sports enthusiasts are likely to be found. The sports teams and clubs get to generate extra revenue as a result of Cobra’s entry into this sector.

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